The Power of YOUR Vote!

You might look at this title and wonder why I am writing about voting right now. The Presidential Election was a LONG and BITTER race, and it seems like most Americans were happy to have it over, even if “their” guy didn’t win. This post isn’t about local elections, or helping elect the next members of Senate or Congress. This post is about the power each one of us uses every day.

Every time we open our wallet to buy coffee, pump gas into our cars, use our online bill pay to pay our mortgage, or shop at our local farmer’s market, we are placing a vote.  Every dollar we spend is valuable and important. It sends a message about what is important to us, it helps keep our favorite small business afloat (we hope!) another month, or tells a major retailer what brands we value.When we buy stock in a company, it creates a vote for that company and its management. When we donate to a charity, we place a vote for the good that organization does.

Women hold an estimated 75-85% of consumer spending in our hands. That’s HUGE! That’s POWERFUL! The next time you open your wallet, will you be thinking about the power you have and what you’re voting for?