REAL LIFE ROSIE

http://www.eleanorsnyc.com/

Alison Lucien is the owner of a small business called Eleanor’s Stylish Bicycle Accessories for Ladies. Alison got her experience in the NYC fashion industry at companies like Saks Fifth Avenue, Norma Kamali and Steve Madden. She grew up in Ohio and graduated from Kent State University.

What inspires you? I’m inspired by the women in my family – from my grandmothers all the way to my mother – all are hard-working, bright, strong women.

Do you have a favorite quote? Find something you’re passionate about and keep tremendously interested in it.-Julia Childs

What are the most pressing issues facing women today? Balancing the demands of the workplace and home.

What are the biggest keys to your success? Finding a niche in the market.

What are the biggest keys to the advancement or success of women? Education and empowerment.

Where did the inspiration for your business come from? I was lost in a sea of unflattering spandex bike shorts, tired of heavy metal racks and baskets so I was inspired to start Eleanor’s. I launched the business in April 2012, and named after my and my husband’s grandmas—ladies who shared a moniker and an enthusiasm for bicycling. Online, you’ll find unique, versatile items for fashion-savvy bikers. Helmets that are cute, not clunky. Clothes you can bike to a party in and still be the best-dressed person there. Gear that says “chic French girl”—not “Tour de France.”

Where is your product sold? We sell our products online at www.eleanorsnyc.com

What advice do you have for a woman who is considering starting a business? Make sure you are well funded by finding investors who also believe in you and your ideas.

What are the biggest hurdles you’ve faced in starting or growing your business? How did you overcome these? One of the biggest hurdle is finding affordable retail space in NYC. We participate in pop up shops and collaborate with other retailers.