MADE in the USA Gifts by Women Friendly Businesses. Our Story.

Charlene Wilkins Real Life Rosie

CharleneName: Charlene Wilkins

Title: Founder

Company: Just Pretend Kids

6920 Phillips Industrial Blvd

Jacksonville, FL  32256

Company Website:

First and foremost, I am a wife, mother and now a grandmother too.  My family’s background was in the outdoor furniture industry.  I was probably the only girl with Barbie clothes made from umbrella fabric as every time I would visit my father at the office, one of the seamstresses would insist on making me a new outfit for my Barbie.  Since I grew up watching the textile manufacturing process, it was only natural that I would develop a love for all things textile related.

What inspires you? People and the resiliency of the human spirit.

Do you have a favorite quote? Never let them see you sweat.

What are the most pressing issues facing women today? How to balance a happy home life with a successful career.

What are the biggest keys to your success? Determination, diligence and perseverance.

What are the biggest keys to the advancement or success of women? Realizing that your voice and talents are just as important as the man standing next to you.

Where did the inspiration for your business come from? A love for beautiful fabrics and textiles.

Where is your product sold (if applicable)? Worldwide

What advice do you have for a woman who is considering starting a business? Do your research, develop a business plan, dot your “I’s” and cross your “t’s”, be cautious and vigilant ready to change course if need be, but never scared.

What are the biggest hurdles you have faced in starting or growing your business? How did you overcome these? The changing role of the International markets and the impact of changing currencies affect supply and demand more often than not.  Building trust and good communications with all suppliers is key.  Keeping your word is most important.

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