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How To for Small Business: Implement a Private Label Program

How To for Small Business: Implement a Private Label Program

Major retailers have been using private label to their advantage for years. A private label product is one that is manufactured or provided by a supplier and labeled with another name or brand. For a retailer, it gives them the opportunity to have product created according to their specifications, create differentiation from its competitors, and reduce costs, among other things. There is no reason... »

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